MY BAUHAUS IS BETTER THAN YOURS

MY BAUHAUS IS BETTER THAN YOURS

The fact that five students from the Bauhaus University Weimar met to launch this promising project in 2009 could be called a constellation of fortunate circumstances. While three product designers from Weimar – Daniel Klapsing, Philipp Schöpfer and Laura Strasser – organised an exhibition parallel to the Salone Internazionale del Mobile in Milan in order to create a platform for presenting their works and artistic endeavours, graphic designers Daniel Burchard and Manuel Goller independently developed the brand of MY BAUHAUS IS BETTER THAN YOURS.

Inspired by the interdisciplinary contact promoted by the Bauhaus University, the two factions exchanged ideas with each other and this resulted in their mutual presentation at the north Italian furniture trade fair. This laid the foundation for a promising cooperation that resulted in the establishment of an entrepreneurial company in the spring of 2011. In addition to the group’s participants, a multitude of unnamed helpers and promoters have played an important role. Their dedication has significantly contributed to the success and transformation of a student project into a company structure.

 

Tasche von MY BAUHAUS IS BETTER THAN YOURS

Tasche von MY BAUHAUS IS BETTER THAN YOURS

MY BAUHAUS IS BETTER THAN YOURS 
Ausstellung, Mailand, 2011
Architect‘s table base
Produktion eines Ausstellungskatalogs, Weimar, 2011
December
Jessas
Meta
Meta

With the successful exhibition of MY BAUHAUS IS BETTER THAN YOURS in Milan in 2009, the quality of the designs and their implementation delighted many visitors. However, it was the actual exhibition title that amused people with its irony and awakened their interest. The catchiness of the wording is similar to Gropius’ famous saying of Art and Technology – A New Unity, but it contains various levels of meaning. The wish of distinction from the historic Bauhaus in its anniversary year of 2009 was initially in the foreground. The aim was to stimulate thought and sensitise the public to the idea that the products of the currently widely celebrated Bauhaus were confronted with hostilities and ignorance for a long time, and that contemporary art or current design could also become classics in the future. The term “Bauhaus” is used as a synonym for daring designs and extraordinary visions within this context. In addition, the slogan contains a wittily packaged critique of commercialisation that denounces the arbitrary use of the name of the famous educational institution as an attribute and quality seal for a wide variety of objects and goods. At the same time, the artist collective acts in the spirit of Walter Gropius when it attempts to market its products as unified under one brand in order to keep its own independence and integrity of artistic/creative design.

The artists also have the goal of better competing on the market with the fruits of their work by appearing as a collective. The artist group is supported by the Bauhaus. TransferzentrumDesign – which is a partner of the Bauhaus University of Weimar – in its efforts to independently produce, market and distribute the artistic and creative designs.

Other creatives are not excluded since anyone is welcome to convince the collective with good ideas and interesting concepts. The existing participants are also free to decide which works they would like to market under the project's name.

The hard work has paid off for the young artists and designers. During the past two years, they have already had multiple opportunities for presenting their works to an international audience such as the Milan Design Week, the Designer’s Open in Leipzig and the DMY Berlin, in Berlin’s SOTO Store and at the Carwan Gallery in Milan and Beirut, as well as at Weimar’s New Museum and at the Marke.6 gallery of the Bauhaus University of Weimar. New designs from the studios of MY BAUHAUS IS BETTER THAN YOURS will be displayed on 27 October 2011 starting at 6 p.m. at The Apartment, Bülowstrasse 90, Berlin-Schöneberg. The exhibition takes place within the scope of the Qubique furniture fair.

Nicole Mende

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